{"id":21,"date":"2026-07-08T06:47:00","date_gmt":"2026-07-08T06:47:00","guid":{"rendered":"https:\/\/shubhsharma.in\/?page_id=21"},"modified":"2026-07-08T13:32:32","modified_gmt":"2026-07-08T13:32:32","slug":"home","status":"publish","type":"page","link":"https:\/\/shubhsharma.in\/?page_id=21","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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I help businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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scale profitably<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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through\nperformance marketing.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Performance marketer with 5+ years running ROI-focused campaigns across Meta Ads, Google Ads, lead generation funnels and conversion-driven growth strategies. Managed \u20b925L+ in ad spend across healthcare, e-commerce, real estate, travel and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\u20b925L+ ad spend managed<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t12+ industries<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        BY THE NUMBERS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        Ad spend managed<\/div>\t\t\t
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        Ad spend managed<\/div>\t\t\t
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        ABOUT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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        Numbers-first.\nEverything else follows.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        Over the last five years I’ve worked with brands across healthcare, e-commerce, real estate, education and consumer apps \u2014 helping them scale using data-backed paid advertising.<\/p>

        I started in SEO, moved into performance marketing at Sorted Square, and now lead a 10-person team managing multi-lakh monthly ad spends. Somewhere along the way I stopped caring about impressions and started caring about CPL, ROAS and the numbers that actually show up on a P&L.<\/p>

        I write my own creative briefs, review every campaign weekly, and I’ll always tell you if paid ads is the wrong answer for what you’re trying to do.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        WHAT I DO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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        Nine focused services. One outcome \u2014 profitable growth.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        \"\"<\/figure>

        Meta Ads Management<\/h3>

        Facebook & Instagram campaigns that pay for themselves. <\/p>\n\nFull-stack Meta Ads management from account structure and audience research to creative testing, scaling and weekly reporting. Built for ROAS.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        Google Ads Management<\/h3>

        Search, Performance Max & YouTube \u2014 bid to intent. <\/p>\n\nSearch campaigns, PMax, YouTube and display. Tight keyword hygiene, negative discipline, and conversion-based bidding that captures high-intent buyers.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        \"\"<\/figure>

        Lead Generation Campaigns<\/h3>

        High-intent leads at a cost your sales team likes. <\/p>\n\nEnd-to-end lead gen across Meta lead forms, Click-to-WhatsApp, and landing pages. Qualifiers, follow-up flows, and CRM handoff built in.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        \"\"<\/figure>

        Funnel Optimization<\/h3>

        Fix the leaks before spending more on traffic.<\/p>\n\nFull funnel audit \u2014 ad \u2192 landing page \u2192 form \u2192 CRM. We find where drop-offs happen and rebuild the weak link, not the whole funnel.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        \"\"<\/figure>

        Conversion Tracking Setup<\/h3>

        GA4, GTM, Meta CAPI, server-side \u2014 done right.<\/p>\n\nClean conversion tracking with GTM, GA4, Meta Conversions API and server-side events. Because 'roughly working' tracking is worse than none.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        Retargeting Strategy<\/h3>

        Warm audiences that actually close. <\/p>\n\nSegmented remarketing across video viewers, site visitors, add-to-cart and lead lists. Sequence messaging so people move \u2014 not just get chased.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        Performance Consulting<\/h3>

        Strategy sessions for founders and marketing teams.<\/p>\n\nWorking sessions on channel mix, budget allocation, creative strategy and reporting. Ideal for teams running in-house who want a second brain.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        Landing Page Optimization<\/h3>

        Pages that convert cold traffic to booked calls.<\/p>\n\nLanding page rewrites \u2014 hero, offer, proof, CTA \u2014 and A\/B testing plans. Built around what your traffic actually needs to see.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        Analytics & Reporting<\/h3>

        Looker Studio dashboards you'll actually open. <\/p>\n\nCustom Looker Studio reports that consolidate Meta, Google, GA4 and CRM data. Weekly reviews with actionable next steps, not screenshots.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        I help businesses scale profitably through performance marketing. Performance marketer with 5+ years running ROI-focused campaigns across Meta Ads, Google […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shubhsharma.in\/index.php?rest_route=\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shubhsharma.in\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shubhsharma.in\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shubhsharma.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shubhsharma.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21"}],"version-history":[{"count":136,"href":"https:\/\/shubhsharma.in\/index.php?rest_route=\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/shubhsharma.in\/index.php?rest_route=\/wp\/v2\/pages\/21\/revisions\/166"}],"wp:attachment":[{"href":"https:\/\/shubhsharma.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}