I help businesses
scale profitably
through performance marketing.
Performance marketer with 5+ years running ROI-focused campaigns across Meta Ads, Google Ads, lead generation funnels and conversion-driven growth strategies. Managed ₹25L+ in ad spend across healthcare, e-commerce, real estate, travel and more.
- ₹25L+ ad spend managed
- 1.9L+ leads & installs
- 12+ industries
BY THE NUMBERS
ABOUT
Numbers-first. Everything else follows.
Over the last five years I’ve worked with brands across healthcare, e-commerce, real estate, education and consumer apps — helping them scale using data-backed paid advertising.
I started in SEO, moved into performance marketing at Sorted Square, and now lead a 10-person team managing multi-lakh monthly ad spends. Somewhere along the way I stopped caring about impressions and started caring about CPL, ROAS and the numbers that actually show up on a P&L.
I write my own creative briefs, review every campaign weekly, and I’ll always tell you if paid ads is the wrong answer for what you’re trying to do.
WHAT I DO
Nine focused services. One outcome — profitable growth.
Meta Ads Management
Facebook & Instagram campaigns that pay for themselves.
Full-stack Meta Ads management from account structure and audience research to creative testing, scaling and weekly reporting. Built for ROAS.Google Ads Management
Search, Performance Max & YouTube — bid to intent.
Search campaigns, PMax, YouTube and display. Tight keyword hygiene, negative discipline, and conversion-based bidding that captures high-intent buyers.Lead Generation Campaigns
High-intent leads at a cost your sales team likes.
End-to-end lead gen across Meta lead forms, Click-to-WhatsApp, and landing pages. Qualifiers, follow-up flows, and CRM handoff built in.Funnel Optimization
Fix the leaks before spending more on traffic.
Full funnel audit — ad → landing page → form → CRM. We find where drop-offs happen and rebuild the weak link, not the whole funnel.Conversion Tracking Setup
GA4, GTM, Meta CAPI, server-side — done right.
Clean conversion tracking with GTM, GA4, Meta Conversions API and server-side events. Because 'roughly working' tracking is worse than none.Retargeting Strategy
Warm audiences that actually close.
Segmented remarketing across video viewers, site visitors, add-to-cart and lead lists. Sequence messaging so people move — not just get chased.Performance Consulting
Strategy sessions for founders and marketing teams.
Working sessions on channel mix, budget allocation, creative strategy and reporting. Ideal for teams running in-house who want a second brain.Landing Page Optimization
Pages that convert cold traffic to booked calls.
Landing page rewrites — hero, offer, proof, CTA — and A/B testing plans. Built around what your traffic actually needs to see.Analytics & Reporting
Looker Studio dashboards you'll actually open.
Custom Looker Studio reports that consolidate Meta, Google, GA4 and CRM data. Weekly reviews with actionable next steps, not screenshots.